If two idiots recommend it, it must be genius.

It all began on a sunny afternoon in June 2022. 

Frustrated by their failure to solve a problem – quite possibly the last obstacle standing between them and eternal glory – two humble Zenseactians decided to get the hell out of the office.

Also, they had to eat. Since they'd been in back-to-back meetings all day and weren't in the mood to put up with the Hordes of Inkooperativet, they headed in another direction, without much thought. Little did they know that their spontaneous walk would lead to paradise. To Kville. 

There they were, thinking Norra Älvstranden was just another Gothenburg clean-up project – all harbor-view aquarium offices, activity-based desks, and BEVs. But no. In Kville, the Gothenburg they knew still existed. 

Their journey began somewhere by the mosque at the mouth of Herkulesgatan. What followed has been lovingly overdocumented in Off the Eaten Track Gothenburg, a special brand of word salad written for and suspiciously tolerated by the juggernauts of Zenseact.

And if two idiots recommend it, it must be genius.

"Even a passing acquaintance with endangered languages or endangered species or endangered cultural traditions brings with it so much anxiety, so much sadness."

— Barry Lopez, Embrace fearlessly the burning world